American football is often seen as a violent game, and it can be. However, the flag version of the game is non-contact and involves the same level of strategy and skill but without the need for expensive equipment and training. It combines athleticism with cunning, speed with simplicity. In short, it’s a fun game you can play in the park with your friends.
This group of flag football players in Edinburgh have played flag football for years and want to encourage new people to start playing the game. There was a need for a simple, yet effective site in order to promote the game and the ease at which it can be picked up.
Solution
It was decided to use a content management system to allow for simple maintenance of content. WordPress does this in a simple way that is easy to pick up and has the advantage of being free to use.
The only area of the site that needs regularly updated is the date of the next game. To make this easy to do, a Twitter feed was intergrated into the site. This means that by updating the Twitter site – which the group uses already – the site can also be updated.
As the target demographic is primarily male, aged 18-40, there was licence to use some modern techniques without risk of confusion. This allows the use of YouTube videos, integration with Wikipedia content and the addition of sharing content with social networking sites such as Facebook, Reddit, StumbleUpon etc.
The primary goal of the site is to entice people to get in touch so an AJAX based (no page reload on submission) contact form was used to receive and process submissions.
The group need only attract a small number of players to be considered a success so the site has been created as landing point for a campaign on social networking sites through pages and groups on Facebook.
The web site is to be combined with a small-scale print campaign by graphic designer Steve Russam targetted directly to american football fans through a local amateur team directing them towards the web site to engage with the group.
Contact Steve