Chris Christenson is a photographer based in Midlothian who specialises in wedding and event photography. Additionally he does studio and commercial work.
Christenson Photographers has had a web site for a number of years but it was felt that with competitors updating their web sites, it was time to revisit their web presences in order to remain at the cutting edge in this competitive sector.
Aesthetics were important in this brief. Wedding traffic depends strongly on a slick, professional looking site but without compromising the quality of the content. The use of high quality photography was essential due to the subject matter. Luckily Chris was able to supply a vast library of top notch images to use around the site and to create example galleries of previous work.
One of the two central purposes of the site is to provoke enquiries. As a result, a solid mechanism for soliciting and tracking responses to web lead generation was built into the site which allows the client to monitor ongoing progress with enquiries.
The second purpose is to display and sell prints to newlyweds and wedding guests. A password protected photo gallery was implemented that allows Chris to upload photos to the site and gives users the option to purchase images directly from the site. Being a small business with limited resources, there was little incentive to implement a full e-commerce operation so the Paypal shopping cart was implemented instead that fulfils the business’ need.
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