The site has been built using the Wordpress content management system which allows for the management of the site from any internet connected computer in the world.

In additional to being coded in adherence to recognised web standards to comply with disability discrimination legislation and guidance, the site has been built to be aesthetically pleasing yet simple.

With regard to content, the needs of this small business have been taken into account. The need to highlight recent work has been catered for with a sliding content box on the front page that scrolls through the latest five pieces of work without using more screen real estate than necessary. Additionally the benefits for regularly updated content are realised through the use of the interesting reading box. This is easy to maintain by linking to a Google Reader account which allows the company to easily share articles of interest through the web site using Google’s technology.

There is space for in depth articles relating to web design, development, internet marketing for the purposes of search engine optimisation.

Steve Dalgleish of esspeedee commented on the new site “It was time for a refresh. The new branding and design gives a fresh new look in this fast paced industry. This design is simple yet elegant, clean yet functional. I am hoping this will further improve our search engine rankings for our key search terms”.

esspeedee decided on using LimeSurvey, an open source product that has developed over a number of years. This allows advanced surveys to be created quickly and efficiently through a web based interface. As a fully featured research tool, LimeSurvey can handle multiple groups, over 20 different types of question catering for virtually all possibilities and conditional questions.

Additionally, LimeSurvey creates a graphical summary sheet that allows the client to monitor the number of results returned and allows decisions to be better made on whether additional mailouts are necessary. At the end of each survey, a detailed spreadsheet of results allows in depth analysis to be performed.

The system has been successfully used on a number of occasions and has fully met the research needs of Eden Scott.

Christenson Photographers has had a web site for a number of years but it was felt that with competitors updating their web sites, it was time to revisit their web presences in order to remain at the cutting edge in this competitive sector.

Aesthetics were important in this brief. Wedding traffic depends strongly on a slick, professional looking site but without compromising the quality of the content. The use of high quality photography was essential due to the subject matter. Luckily Chris was able to supply a vast library of top notch images to use around the site and to create example galleries of previous work.

One of the two central purposes of the site is to provoke enquiries. As a result, a solid mechanism for soliciting and tracking responses to web lead generation was built into the site which allows the client to monitor ongoing progress with enquiries.

The second purpose is to display and sell prints to newlyweds and wedding guests. A password protected photo gallery was implemented that allows Chris to upload photos to the site and gives users the option to purchase images directly from the site. Being a small business with limited resources, there was little incentive to implement a full e-commerce operation so the Paypal shopping cart was implemented instead that fulfils the business’ need.

ChristensonPhotographers.com

esspeedee decided to use the open source content management system Wordpress due to its simplicity for end users to maintain. Additionally, Wordpress provides the flexibility to implement all the functionality that Freewheeling were looking for.

The Coppermine photo gallery solution was implemented to host photos of Freewheeling’s work. This was closely integrated into Wordpress and with the addition of Lightbox technologies gives a modern and professional look.

esspeedee produced a clean design that highlights the profiles of the group members and their work. It excels at re-use of content which is essential in creating a “sticky” web site that encourages visitors to remain on the site and click to more pages.

Freewheeling.org.uk

esspeedee chose to implement the Wordpress content management system and use a prebuilt template from the open source community in order to have the site ready for launch as soon as possible.

It was a requirement to be able to display photos from party nights at the bar on the site quickly and easily. With this in mind, an integration with the popular Flickr photo sharing service was chosen. Flickr allows the bar staff to easily upload photos which are replicated on the site.

The Voodoo Bar site is an excellent example of rapid site development.

BarVoodoo.co.uk

This site also gives me the opportunity to practice what I preach. Apostophes are a suitable niche market that will allow me to test my search marketing skills by building links and authority with the likes of Google, Yahoo and MSN.

ApostropheGuide.com