eMarketing

Steve can provide advice and planning on a wide array of digital marketing techniques to help you maximise your online spend. I am experienced in both providing consultative advice and devising and implementing projects. Please use the contact form to get in touch.
The following areas are covered:

  • Web site development
  • Intranet development
  • Extranet development
  • Email marketing
  • Knowledge management
  • Search engine optimisation

Web site development

I can provide advice on the best way forward with your web project based on your initial ideas. As an example, I can help you decide whether you would benefit from an e-commerce site, or if there is a better way to market your product online. If you need help deciding how best to use your online presence, please get in touch.

Additionally, I can also offer to develop the site myself therefore combining all relevant disciplines of web projects – from planning and concept through development and implementation.

Intranet/extranet development

Intranets and extranets are different from web development in that they are targeted at a specific group of people be that staff or a particular client. As a result, special care must be taken to look at how that group will use the finished product in order to best help them complete their tasks. I have experience in developing both intranet and extranets and am happy to help you to formalise your development plan.

Email marketing

Email marketing can be an inexpensive, but highly efficient online marketing technique by providing your messages directly to customer and prospects inboxes. However, the legal minefield of email marketing makes it easy to break the law. I can help through my knowledge of the Data Protection Act in relation to email marketing. I can also help setup an email marketing company with a third party provider.

Knowledge management

When you have a lot of business information that needs to be available, it can be highly effective to have the information available online. This can be presented either on an intranet or a password protected web site depending on how your business works best. I can help by looking at the types of content you have and deciding on the best way to present that information and allow users to add and amend information to create effective knowledge sharing. Explicit knowledge sharing is becoming increasingly important as employees frequently change jobs taking much of their knowledge with them. By creating a strategy and putting a framework in place to share knowledge, much of that know-how can be captured to keep it in the business.

Search engine optimisation

The rise of search engines Google, Yahoo! and Windows Live as the starting point for users looking for information on the net has increased their importance in web projects. If your site cannot be found on these engines, you will be losing business as many users will not find your site. There are a large number of ways you can optimise your site to allow the search engines easy access to your content. I can help you to highlight areas on your site where improvements can be made to help search engines access your site.