Kwikpac is a Fife based packaging specialist covering everything from boxes and adhesive tapes to postal packaging and industrial level polythene. They were in the unusual situation of not previously having had a web site and the were keen to push an online presence.
The firm has just produced a new identity and hard copy brochure which needed a web site with which to complement them. The first step was to ensure the new branding was correctly represented to present a consistent experience between online and offline channels. The brochure determined the theme and tone the site needed to take and this was convered to an online design that resulted in a clean, simple interface that allows people to navigate easily around the content.
The main section of the site is an online catalogue highlighting the products available and invoke a strong call to action in order to get in touch with the firm for ordering. Much of the firm’s business is bespoke so it was decided that an initial site would not cater for e-commerce.
A need to determine usage was identified. This was satisfied using a combination of Google Analytics to see user levels, user paths and traffic sources. It was complemented by the ability to download the firm’s brochure which requires a simple registration form completed allowing the sales team to follow up on leads.