Mark Holden Art

Mark Holden is a Fife based artist; he has been inspired by the West Sands as a favourite subject. He has established himself principally as a landscape artist, however other subjects have been explored too. He was influenced by the Scottish Colourists and Impressionist artists. He paints in Oils and likes to bring texture and movement into his work by using palette knife and brush work together. He was looking to revamp his site in order to sell prints online.

Solution

The main asset here are Mark’s artwork which is what the site needed to focus on. The simple design that was created was focussed on highlighting a selection of recent artwork on a continuous loop. By concentrating on the red in Mark’s logo and effective use of highlights, the site is given a luxurious feel.

A key focus was the ability to simply sell prints and cards with minimal investment in infrastructure. By using Paypal tools, it was relatively simple to tie artwork for sale with a shopping cart system that deals with all the hard lifting of a small e-commerce site.

The site is managed by the WordPress content management system which makes it easy for the client to maintain the site content. This is tied in with Google Analytics to provide tracking and statistics for the site.